Business Strategy

Blockbuster E-Commerce

Blockbuster Video uses many forms of e-commerce they have a website so that customers can purchase and rent movies online at their own convenience. Their website is mostly business to consumer in that customers can purchase things on the website if they don’t want to go to the stores to buy it. They also offer companies to go online to purchase large amounts of gift cards; companies can use these as gifts for their employees. When things are purchased on Blockbusters site you can use your credit card to purchase these things. So far that is the only way to pay for merchandise on their sites. When a customer signs up for the Blockbuster online program they also use a credit card and the card is automatically charge at the beginning of the billing period for the program.

Blockbuster also uses an intranet inside its stores. Employees must use a program called Compass in order to clock in and out for their shifts. This program also grants access to company information and promotions that they have going on. Blockbuster also has a system that tracks when products are sold in the store like movies and candy. When a movie is sold it gets tracked in the system and gets sent to our distribution center and lets them know that they have sold out of a product so that they can send us more. This is also true with candy orders, the associates in the stores do not place candy orders it is all done through the computer system they have, and inventory is replenished when they are running low on certain candy.

Blockbuster has uses different types of things to help promote their company and the products it offers. Blockbuster has banner ads for there online program when you go onto different websites like Myspace.com and Moviefone.com. They also have arrangements with Amazon.com they have banners on Amazons’ site that will take you to Blockbusters site if it is clicked on. Blockbusters website also appears at the top of the list when you search movie rentals at Google.com, they pay additional fees to make sure that their name is at the top of the list of sites that come up under that search. They also have commercials on TV to help promote the online program.

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Blockbuster Business Strategy